Return on investment is a topic close to everyone's heart in almost every facet of our lives but it's incredibly easy to lose focus on exactly what we are investing, where we are investing it and what the anticipated or actual returns should be. The reason that is simple - we're busy! I'm a fervent lover of organisation, structure, to do lists, project management tools, and colour coded files and spreadsheets by which to keep track of the vast <u>volume of just....stuff ....that needs to get done, at work, at home, for the kids and pets. When you take a step back for a few minutes, you realise that the list doesn't ever really seem to shrink, it just changes.</u>

## Hello

**Depending on who you talk to, productivity is perceived either as a hugely positive mindset or a disease of the corporate environment and it can be usefully argued that these are both valid positions. The difference between them is a thin line which I sometimes define as 'prioritisation'.**

- Hello
- There

1. One
2. Two

- Interviews, where we discuss the current issues, innovations, changes and opportunities in the intellectual property industry 

- Networking, where attendees have the opportunity to talk with other experts in the field 

_There is a demonstrable difference between merely 'getting things done' and completing tasks that move you (or your company) forward towards key goals. The challenge is sorting out what those should be from the overwhelming lists of things that need to get done._

**_Test1_**

~~Test2~~


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>Quote goes in here

[Hey you](http://www.google.se/)

![Stockholm.png](https://storage.googleapis.com/righthub-cms-media-dev/Stockholm_4448de6313/Stockholm_4448de6313.png)

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IPCC Article.png

Hey you too

## Meet our Chief Revenue Officer, Adam Wylie

In this interview, we sit down with our CRO, Adam, a seasoned expert in the Intellectual Property (IP) industry.

We discuss the slow adoption of technology in the field and the potential for AI to revolutionize administrative tasks, and the opportunities that RightHub offers. He offers insights into the future of IP management, with a focus on data sharing and the need for a shared standard across patent, trademark, and registered rights’ data. 

Finally, we also delve into Adam's background and how they became a leader in the field of IP, as well as his personal interests.


### How do you see the IP industry moving forward?

 
AW: I think if I walked into a law firm or a corporate IP department - and I've been involved in IP for over 20 years now, - it would look very much the same as it did when I started. The working practices and the technology is pretty much the same. For an industry that protects innovation we've sometimes been slow embracing new technology, so I think that is going to change in a number of ways. And hopefully RightHub is going to be at the front of it.

If you look particularly at AI - it is massive at the moment. We've chatGPT and that is sort of the first mainstream mass market large language model, and people are already using it for marketing. Lawyers are looking at AI very, very hard at it to automate some of their tasks. 

And from a patent side of things, it's interesting because large language models like chatGPT train on publicly available data. And this stuff is in the public domain. It is by definition not novel, so it can't pertain to patent specifications. I think some smart lawyers are going to embrace AI, natural language processing and large language models, but organise it more to do with the structure of a patent. 

Patents have a defined structure in terms of abstract, description, claims, drawings, etc. So, I think they're going to start to automate a lot of those processes and hopefully get rid of some of the tedious stuff that they have to think about. 

I don't think AI is going to replace patent attorneys or trademark attorneys, but I think it's going to augment them. If they can train it the right way, I see it bringing a massive amount of efficiency to the time that lawyers have to spend on drafting, preparing documents, making sure that everything hangs together correctly. I think that change is coming, and I think the industry is going to have to embrace it. 


>I also think the industry is going to have to embrace the technology that RightHub is providing, which is essentially a horizontal platform in a vertical market, making it easier for people to plug in and essentially move data around more efficiently. Because, as you know, patents, trademarks and registered IP rights generate a huge amount of data. And the way the data is handled at the moment is very inefficient. I think anyone who can provide a solution that automates a lot of the tedious stuff is going to be on a winner. And I see that changing the industry. 

I think there'll be greater efficiency brought to the administrative stuff. I mean, it's already happening in general with contract management. You'll also see PTO’s being forced to come online in terms of the way they provide data. The more advanced offices already have APIs. I think that will grow as the market demands more efficient transfer of data. 

I think the industry is also going to change in terms of payments. The way we as an industry move money around across borders internationally is  vastly inefficient. Look at foreign exchange charges. There's been a massive fintech revolution generally in the world. If you look at retail banking, for example, it's very different now to how it was. The amount of products that the consumer can take are very different from what they were five years ago. And I think the IP industry will embrace some of those changes as well. 

 
### What do you see as the top three challenges of IP management? 


AW: People is a massive problem. The strength of an organisation is really only as good as the people, and the skill set and mindset of the people who work in IP is quite unique. We in the west are facing shrinking populations, populations that are typically not now buying into traditional office jobs. So, I think the industry needs to work hard to make it attractive working in IP because it already has the skills shortage and I think it's probably going to get worse rather than better. 

For the next one I would say processes, as I alluded to before, there’s a massive amount of inefficiency. So how do we manage things more effectively? 

And then short term, I think there will be huge pressure on budgets. Large parts of the world are not thriving economically right now. I think there's going to be pressure, particularly from corporates to trim IP budgets. So, the question is how IP departments respond to that. 

 
### How do you see the future of IP management, specifically with focus on data sharing in the IP industry?  
 

AW: Well, I think it's going to improve because it's inefficient right now. It is going to take some kind of standardisation of data to improve. 

The large problem that people are grasping within the industry right now is that data structures are different from office-to-office. The terminology is different. If we can work towards a shared standard across patent, trademark and registered rights’ data, then I think that's going to become much more efficient. 


### Can you just briefly tell me about your background in IP and how you got there?  
 

AW: My first professional career was in sales in telecoms, and quite by chance, I fell across the world of IP. A friend of mine, with a non-IP background, was a serial entrepreneur. One day he said “I need someone to work remotely for me. I'm about to get into IP and start up an IP practice with a patent attorney friend of mine. Would you like to come on board?” So, I spent three and a half years with them driving up and down the UK, talking to corporates, university tech transfer departments and law firms. 

The big idea then was fixed price filings. We'd assess each part of the patent lifecycle and then offer a fixed price for it. That was revolutionary at the time. The US now is mainly on fixed fees. We tried to get it to a subscription basis, which is essentially where we've assessed the portfolio and said for X, we will charge you Y per year. That was coming in as I then left. 

I then had the opportunity to start up the part of a company that bought a piece of patent budgeting software from the patent attorney who created it and redevelop it. We started selling that to some very big corporate IP departments and we would ask them, ‘what are your costs’ so we can get your particular costs into the forecasting software to make it more accurate. One of the biggest costs was renewals. So, we thought, well, let's partner up with a renewals company and offer renewals as well. So that's how I got into the renewals, and then the IPMS business. 

We sold that company to CPA in 2014. I went off and did patent analytics for a few years, which was interesting. But I stayed in touch with the people at CPA, so Jon-James and Toni in particular, and we sat down together and made RightHub, and here we are now. 


### The last question for from me is, what is your guilty pleasure? 
 

Well, I'm not guilty about any of my pleasures! I have two dogs, and I walk the dogs long distances out in the beautiful countryside in Yorkshire. Secondly, I ride a motorcycle. I like to ride out on some of the great roads around here. Others tell me that I am a very good cook, so I cook for my family and friends. I enjoy cooking, sharing my love. 

And then finally, I've always been very interested in art. Particularly the stuff you find in galleries and museums - paintings, drawings, sculpture, film to certain degree, photography too. Sometimes I go to an art exhibition or good museums and stand in front of a picture, and I'll just look at it for an hour or so. 

When I go to the Prado, my favourite museum in Madrid, possibly the world I'll look seriously at seven or eight paintings in the 3+ hours I'm there,  it's just overload otherwise. I tend to read a lot about art, because like anything, the more you put into it, the more you get out. You understand more of what the artist is doing, the provenance, the ‘fit’ within the canon. You understand where they've come from, you understand what they’re building upon. So that's the major interest outside of work.

To hear more about our products you can book a meeting with Adam or any of our experts [here](https://www.righthub.com/contact?expertise=Patent,Trademark,Design).

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Meet our CRO, Adam Wylie

### Piracy Epidemic: 18% Increase in Stolen Content Worldwide in 2022
Originally posted by Variety

A new report by the Variety Intelligence Platform has found that global content piracy increased by 18% in 2022, with the entertainment industry being hit particularly hard. The report also states that the pandemic has made it easier for pirates to distribute stolen content online, and that many consumers are turning to piracy due to rising subscription costs. Asia and Latin America saw the largest increases in piracy, while the US and Europe also saw significant rises. The report suggests that the industry needs to find new ways to combat piracy, such as offering more affordable subscription options, improving content protection, and collaborating with governments to crack down on pirate sites.

You can read the whole article [here](https://variety.com/2023/biz/news/global-content-piracy-soared-18-in-2022-1235519773/).

### Metaverse Patent Wars
Originally posted by IAM

IAM published an article that discusses the patent landscape in the emerging field of the metaverse, which refers to a virtual world that people can enter and interact with using digital technology. The report analyzes the patent portfolios of various companies, including tech giants like Facebook, Google, and Microsoft, as well as smaller startups. According to the report, Facebook currently has the most metaverse-related patents, followed by Microsoft and Tencent. The article notes that the metaverse is still in its early stages, and the companies that are able to establish a dominant presence in the market could potentially reap significant rewards.

You can read the whole article [here](https://www.iam-media.com/article/metaverse-who-leading-the-patent-race).

### Ukraine's Future Looks Bright According to New Report on Foreign Companies' IP Registrations
Originally posted by IPWatchdog

A new report suggests that the number of intellectual property (IP) registrations by foreign companies in Ukraine may be an indicator of confidence in the country's future. The report found that the number of IP registrations in Ukraine by foreign companies increased by 15% between 2018 and 2021, which is seen as a promising sign for the country's economy and development.

You can read the whole article [here](https://ipwatchdog.com/2023/02/18/looking-ip-register-predict-foreign-companies-confidence-ukraine-future/id=156844/).

### China's IP Protection May Be Better Than People Think
Originally posted by CHEManager

An article published by CHEManager discusses China's efforts to improve its intellectual property (IP) protection system, which has long been a concern for foreign companies doing business in the country. According to the article, China has taken a number of steps in recent years to strengthen its IP laws and enforcement mechanisms, including the creation of specialised IP courts. Several statistics suggest that IP protection in China has improved, but some challenges still remain, particularly in terms of enforcing IP rights at the local level. Despite this, the situation for IP protection in China may be better than many people think.

You can read the whole article [here](https://www.chemanager-online.com/en/news/intellectual-property-protection-china-better-many-think).

### Eminem files trademark suit against “Real Housewives” stars over 'Reasonably Shady' podcast name
Originally posted by Billboard

In a move that has caught many by surprise, Eminem's legal team has taken action to block Gizelle Bryant and Robyn Dixon, stars of The Real Housewives of Potomac, from securing a federal trademark registration on their hit podcast, "Reasonably Shady". The rapper's lawyers have argued that the name is too similar to Eminem's longstanding nickname "Slim Shady", which has been associated with his dark, violent alter ego for decades. They claim that the overlap between the names could cause consumer confusion and imply that Eminem was somehow involved with the podcast, which could harm his brand and reputation.

You can read the whole article [here](https://www.billboard.com/pro/eminem-sues-real-housewives-drake-deposition-drama/).

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This Week In Review: Week 8

### An interview with Simon Lotze at Aera Law Firm 
 
Building a business case is a critical element in career progression and central to that business case is the additional revenue that you can bring to the table. [Tom Nener from Pinsent Masons gave some advice](https://www.righthub.com/insights/do-todays-attorneys) to lawyers looking to sharpen their sales skills in the IP world and central to that point is the kind of service that you can offer to clients as well as the role of IP management systems in transforming the level of service that you can provide. 
 
#### But what does that really mean? What are the core features and tools that allow you to make those changes? And how does the client experience change as a result? 

That is something that can look a little different for each lawyer and firm that implements process changes as scale throughout the organization and so we wanted to talk to an IP lawyer to see how their process and service level they offer has changed as a result of using RightHub. Simon Lotze from Aera law firm in Denmark had some answers! 
 
"Starting at the beginning of what RightHub offers young (or semi-young!) lawyers, one of the most important things it gives you is an overview. Because of the way that IP rights are managed, different portfolios and individual rights are often kind of melded together in your head - mixed up if you will. Right Hub gives you a way to get constant updated overviews of everything. And once you have worked with it for a little while, you will start to think in the way the platform shows you that things are. 
 
In a way, it gives you a sort of memory palace that allows you to keep up to date with everything that is happening as it is happening. If a client would ask "How is Trademark A doing?", you are able to answer that question so much more easily and in detail than you would otherwise. That is certainly the greatest thing that I have taken from it from a client/attorney perspective. 
 
Whenever I am on a call with a client or sitting in a meeting and they say, "we had that design, do you remember?" and I can say "yes, we registered that in January 2021 and in these countries". It works as a sort of catalyst for your memory. 
 
So often, IP rights are managed on glorified excel sheets and your memory cannot really remember an entire excel sheet line by line but when you have a complete overview of the portfolio which is easy to filter and easy to sort and you are looking at that overview every time you are doing work for that client then that is very different. Of course, I cannot remember 2,000 IP rights all at once, but I will always have a very good idea of what is happening when I am talking to the clients. 
 
And that is something that clients value very highly. They will often ask me "how do you remember where we had this mark or what happened with it?" and for me that comes from working with the RightHub platform and the different way that you are engaging with the portfolio and the data - from seeing the visual input every time you look it up. It jump starts my memory. And of course, not only do clients love to have that kind of service but it saves a lot of time for me too!" 
 
To see how RightHub creates visual overviews of portfolios and data that are easy and quick to understand (and remember!), get in touch [here](https://www.righthub.com/contact?expertise=Patent,Trademark,Design) and one of our expert team will be delighted to show you how you can begin to transform the service level that you can offer your clients! 

Hey you

Hello

Meet our CRO, Adam Wylie

This Week In Review: Week 8

Can new IP Management tools help IP attorney progress their careers?

Think better.

Think RightHub.